Joe Novosel, CEO & President


Joe Novosel picOver several years on the Board, Joe made many significant contributions in the areas of marketing, communications and technology. As President, and with the board's support, Joe literally reinvented the chapter, driving its rebranding and incorporation as ATD SF East Bay, Inc., a California Public Benefit Non-profit Corporation. Under Joe's leadership, the chapter has established a second, regular meeting place in Berkeley, and there are more to come. Joe operates his own consultancy and is currently engaged at a global engineering firm in addition to teaching Organization Behavior at Palo Alto University. He has over twenty years experience in Corporate Training & HR, serving in Director roles at both CompUSA and Good Guys. He is a gifted facilitator, holds an M.S. in Education, B.A. in Broadcast Communications, plus over a dozen professional certifications that include sales, leadership, facilitation, change management, instructional design, web-based design, LucasFilms THX technologies. Joe is also a Certified Scrum Master and advocate for Agile/Lean project development.  Email Joe



Robert David, VP Academic Outreach


Jill Howard picRobert is Director of Corporate and Professional Programs at UC Berkeley Extension. He has more than 20 years in key sales and business development operational roles inside several technology companies. He specializes in helping Training, Learning & Development professionals bring Berkeley-quality curricula to their companies through custom training, sponsored tuition enrollments and intensive course development. Robert holds a Bachelor's in Business from the University of Illinois at Urbana-Champaign and has a passion for life-long learning. Email Robert




Hayley Sueoka, CFO / VP Finance


Jill Howard picAfter graduating from the University of California Davis, Hayley worked in the United States Peace Corps in Burkina Faso, West Africa for 27 months. She served in a small, rural village with no running water or electricity. Hayley worked with the local village clinic, assisting in initiatives targeting prenatal healthcare, vaccinations, malnutrition, malaria, and HIV/AIDS for the surrounding eight villages. Currently, Hayley works at the corporate headquarters of L.N. Curtis & Sons in Oakland. The company is the premier distributor of firefighting and first responder equipment in the United States. Hayley is developing and implementing new onboarding and professional development programs for the company. Hayley holds a Bachelors degree from UC Davis and while new to the Training & Development world, she is eager to learn and contribute.  Email Hayley



Ravi Sodhi, Secretary & VP Strategy


Ravi Sodhi - Collaboration Architect Ravi has led strategic change initiatives and organizational transformation programs in business, entrepreneurial and community based organizations.  His specific knowledge encompasses telecommunications, IT, program management as well as health care, innovation and the digital economy.  With SCORE, he has developed The Winning Business Plan and Launching Successful eBiz workshops.  He has taught, mentored and counselled over 1000 SMB owners and entrepreneurs.  During 2010-2011 he conducted over 40 workshops on ethnic marketing, business law and business marketing, customer experience design, entrepreneurship, neuroscience, social media marketing, smart grid and collaboration strategies.

Contact Ravi 



Mara malfatti-Rodriguez , VP Membership


More to come.


Cheryl Conti, VP Professional Development 

After having an “ah-ha moment” while conducting a product training at a customer site Cheryl decided to join the wonderful world of learning and development.  Cheryl’s past experience includes work at a Fortune 500 company where her primary responsibilities included new hire onboarding and continuous performance improvement. Cheryl has expertise in developing blended learning solutions including eLearning and instructor-led training.  She is a skilled workshop facilitator who enjoys classroom interactions and activities that increase knowledge, performance and productivity. 

Cheryl holds a BS in Business Administration from California State University, Sacramento. Cheryl is new to ATD East Bay and is excited about her role as VP of Professional Development. She encourages chapter members to contact her regarding meeting topics they would find beneficial.  Email Cheryl –


Lilianna Taylor, VP Marketing

Lilianna is the principal consultant at Taylor Performance and Organizational Learning (TPOL), a consulting company specializing in the performance improvement and learning solution design. Her experience spans across many industries, including publishing, hospitality, academia, insurance, and the utility companies. Lilianna’s capability to successfully develop and manage projects, clients, virtual and on-site teams, and evaluate learning programs, makes her a great learning and development business partner. She offers services to individual clients and organizations. Some of Lilianna's highlights consist of presenting at the Masi conference a high tech solution she developed to shorten the ID development cycle, and was the recipient of the Innovative Designer of the Year Award.

Lilianna holds a BA in Political Science from University of California, Berkeley, and MA in Educational Technologies, from San Francisco State University, and speaks five languages. She is certified Training Manager and Facilitation Leader. Lilianna also practices Tai Chi incorporating her skills as a Certified Acupressure Practitioner. She does not endorse, however, all of the Vulcan methods (must be Treky to understand this one). Contact Lilianna


ATD SF East Bay, Inc.
2415 San Ramon Valley Blvd. #4401
San Ramon, California, 94583

ATD SF East Bay is a California Non-profit corporation.

Design by Joe Novosel, Wendy Dye, and Jonathan Cerkoney
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